IT4all Objective 1: Increased demand
Objective:

Increased demand across the UK population for IT user skills, by improving understanding of their value to the individual and to UK business.

Programmes:

1.1. Sector focus: deliver a publicity programme demonstrating the business imperatives and benefits of improving employee IT user skills in target industry sectors 14 , working with leading employers and the relevant NTOs for each sector.

1.2. e-business for everyone: create new demand for IT user training in smaller companies, linked to increased exploitation of e-business (see Part 2.3, strategic objective 5 ).

14 Target sectors: those most constrained by lack of IT user skills, and where improvement would have the most impact on the economy.



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